2015 Pac-12 WOMen's Basketball tournament

The Pac-12 Women's Basketball Tournament has been held in Seattle since 2013. I was tasked with updating the look and feel for the tournament in 2015 and was responsible for designing all signage at the hotel and area, collateral, and ad campaign to help grow event awareness and try to capitalize on the success of teams such as Oregon State in the regular season to help boost attendance for the tournament. The Style Guide for the tournament is viewable through the link below.

Pac-12 Basketball Tournament Style Guide

Collateral

HOTEL SIGNAGE

ARENA SIGNAGE