Twinings Tea Packaging Concept

This project involved rebranding the well established Twinings Tea. The idea is to branch out to a younger demographic (young adults, working professionals) through the use of humor. Dry British humor is the driving force behind the concept, and a set of characters were created from an existing line of teas from Twinings. The concept is to "get into the head" of each of the characters, and so the cylindrical container lifts off, giving you a quip printed on each tea bag.